'Colorful Japan': Japanese Culture Through Poster Design

The Stedelijk Museum in Amsterdam is now showing a new exhibition called Colorful Japan, created by the accumulation of Shigeru Watano's and many others Japanese designers' posters. The result is an amazing collection of 800 posters, carefully arranged by color, whose main purpose is to examine Japanese branding and poster design.

From a vibrant Nikon ad to various fashion posters, many of the pieces are mid-century artworks that offer a glance of some of the visual trends of that era. The distinctive element of the Japanese art is the use of design elements – like kanji, coupled with the tendency to make a poster’s message nuanced and more poetic – that makes Japanese poster culture so unique.



 The space is currently open and will run until February 2, 2020.

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